The definition of agricultural marketing is composed of two different words namely, agriculture and marketing.'Agriculture ', of course refers to the activities making use of natural resources for the welfare of society whereas'Marketing'means looking after the marketing functions, channels and agencies etc. Agricultural marketing therefore, is a link involving the farm and non-farm sectors. Discussed under will be the core details of agricultural marketing. Have a look:
Significance and Options that come with Agriculture Marketing
As far as Indian agricultural scenario is concerned, the farmers have lately realized the importance of adopting new production techniques increased productivity. The Indian farmers are forget about confined to produce just as much needed for self-consumption nevertheless they now produce to serve industry at large and earn more and more revenue out of it chc agritech. Agricultural marketing is thus registering its importance and significance all the more with the advent of modern agricultural patterns.
A few of the major objectives of a powerful agricultural marketing system are:
-Provide best possible returns to primary producers.
-Rendering enough facilities to grab most of the produce that the farmers are ready to offer off at an incentive price.
-Minimize the cost difference between the principal producer and end consumer.
-Maintaining the grade of agro-products.
Prerogatives for Agricultural Marketing
You will find certain prerogatives that each farmer needs to savor to take advantage of agricultural marketing in perfect manner. a few of these cardinal rights are discussed as under which says that each farmer needs to have:
-Appropriate storage facilities for storing perishable farm goods.
-Ample level of waiting capacity to offer his goods. As in, a farmer should have the ability to have the privilege of selling his agricultural commodities as and when he wants. Unlike a scenario where he has to offer off his entire produce right after the harvest at nominal prices.
-They should really be supplied with cheap transport facilities so as to let them migrate their produce from village to main markets as opposed to selling it off in the to the village money-lenders at low prices.
-Farmers should really be well-equipped with the prevailing market conditions and ruling prices at certain point of time in the market. There ought to be fair and regulated market practices so the farmers aren't cheated by middlemen etc.
-Intermediaries ought to be the minimum in involving the farmers and end users. The lesser the middlemen's profit, the more the farmer's return would be.